As Pakistan’s eBusiness industry grows, it will be increasingly important to consider the cultural differences that come with the country. With Pakistan’s vast territory and diverse ethnic and linguistic composition, there are significant differences among the different regions. While urban Punjab and Sindh are home to liberals and moderates, rural and tribal areas are difficult to reach for various reasons. Because of this, web contents should be created in the local language, and be as user-friendly as possible.
Pakistan is home to a significant number of English speakers, but the language barrier can hinder the growth of the Internet business in the country. As a result, translating sites for non-English-speaking audiences has become a crucial issue for eBusiness in the country. Fortunately, Pakistan has a plethora of English-speaking people, which translates into an opportunity for companies looking to do business in the country.
The eBusiness landscape in Pakistan is rapidly evolving, and many organizations are considering the possibility of setting up shop there. The lack of infrastructure and PC penetration are two major issues that need to be addressed before eBusiness can flourish. Although PC penetration in Pakistan has increased recently, the country still has a high number of non-tech users who are unlikely to use the Internet as a means to make money.