Digital Marketing has revolutionized the global marketing industry with more than 55% of online businesses turning towards online marketing platforms. From the big multinational companies to the local grocery stores, all are trying to market online since they have seen a huge scope of digital marketing and the benefits it carries. If you are a business and don’t have an online presence, here are the 5 reasons why you should shift to digital marketing in 2022.
What is Digital Marketing?
Digital marketing is defined as the process of advertising or selling a product/service through digital platforms such as Google, Instagram, Facebook, LinkedIn, Youtube, etc. Key components of digital marketing include:
- Search Engine Optimization
- Social Media Marketing
- Email Marketing
- Search Engine Marketing
- Ecommerce Optimization
- Online Reputation Management
- Content Marketing
All of the above are integral to be used to create a unified digital marketing strategy for a brand. Let’s now look at the top 5 reasons why you should shift to digital marketing in 2022.
In this digital age, if your business does not have an online presence, then these are the most sensible reasons why you should shift to digital marketing right away.
Rapid Growth of Digital Marketing Post the Pandemic
During the pandemic, unfortunately, or fortunately, we were coerced to use digital platforms for our work and educational purposes. Many entrepreneurs and business owners used this challenge as an opportunity and shifted to websites and social media for their marketing and sales.
Businesses suggested that produced better results while saving money on traditional marketing expenses. Also, when the entire world was dependent on social media and search engines for their entertainment and getaway, it was the perfect time and place to catch attention.
The nature of digital marketing is such that it will keep you on your toes. Whether it be SEO or SMM, platforms keep on reinventing themselves to make them both user and business-friendly. This is opposite to the traditional marketing mediums wherein the scope for growth and change was limited.
Also, digital marketing platforms require you to constantly change your mode of communication to be relatable to your target audience. This constant optimization in your strategies will only help businesses get more traffic and engagement as it creates an element of spontaneity for your users.
Social media marketing strategies vary based on which platform you’re using and who your target audience is. For strategies to market your business across different social media platforms, check out the infographic below!
Infographic created by Clover, a POS system company
Marketing was a luxury a couple of decades ago because of the expensive means of traditional marketing. The cost of one billboard or distributing samples was unaffordable for some businesses hence a large portion of them didn’t consider marketing a primary reason of concern.
Digital mediums have enabled all types of businesses, irrespective of budget, to market their brand on a single consistent platform. Today, a Tesla and a local cafe in Italy can market their brands on the same level on Instagram and to the same audience.
Digital marketing requires very little initial investment and most digital marketing tools like Google Analytics provide basic features for free. Hence, being cost-effective becomes one of the primary reasons why businesses should shift to digital marketing in 2022.
Who wouldn’t want to attract millions of people to their brand without spending any extra penny? Digital marketing is not just cost-effective but also reaches a larger audience. As more and more people start using smartphones and then eventually the internet, the scope of digital marketing will keep on increasing.
Reaching a global audience will help your brand with recognition and potential lead generation. With the best CRO strategies, it is possible for businesses to convert such a high number of leads into customers easily.
A decade ago, whenever you put up a billboard in an area with high footfall, you couldn’t measure how many people actually saw it or reacted to it. With digital marketing, every campaign, impression, click, and sale is trackable back to the user.
Measurable results help you gauge how your digital marketing strategy has performed and also help you with remarketing. When you have a database of those who have shown interest in your website or product, it is easy to retarget them with emails and ads and convert them into sales.
Where can you learn Digital Marketing?
Now that you have understood the reasons to shift to digital marketing in 2022, you must also know where to learn digital marketing from. Without complete knowledge of digital marketing, it will be difficult for you to achieve your goals as only professional training can help you gain better insight.
An advanced online digital marketing course that teaches you all the components of digital marketing mentioned above will help you get kickstarted with your brand’s digital marketing strategy.
The digital age is here and we must utilize the opportunities presented for better business. Hope that you enjoyed reading this article on the top 5 reasons why you should shift to digital marketing in 2022.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.